For thousands of years, human beings have relied on stories to capture
and convey important information. Quite naturally, we have evolved into
a species that is biologically and culturally oriented towards storytelling.
Modern technology has given us shiny new tools with which to communicate
- from PowerPoint to the Internet - and in our fervor to remain "cutting
edge" we often ignore our natural inclinations in favor of pie charts
and bar graphs, reams of data and mountains of text.
The fact remains: if your goal is to educate, persuade, or simply connect
in a meaningful way with a particular audience, storytelling is the single
most powerful communications tool available to you. This workshop makes
the case for storytelling by answering five questions:
- What are the four factors that make narrative the most powerful form
of human communication?
- How do stories compare with data when it comes to convincing an audience?
- What are the key structural elements and qualities of a well-crafted
story?
- How can you use stories to enhance your work on a day-to-day basis?
- How can you build a storytelling culture in your organization so that
everyone will use this tool effectively?
"Storytelling as Best Practice" can be scheduled for your retreat,
conference, or event as a 1-hour plenary speech or as a workshop of 3
hours or more (depending on the size and needs of your group.)
For additional details about the workshop, please download the 6-minute
presentation, How
it Works, or contact Andy Goodman directly. |
