To help organizations communicate more effectively
both internally and externally, I offer seven workshops. Click on the
titles below to learn more about each.
Communicate Better. Every public communications campaign offers
four opportunities to connect with a target audience. Fail to connect
at any one point and you may lose your audience entirely. When you
recognize The Four Connecting Points,
however, and know how to capitalize on each one, you will get more
out of every communications dollar you spend.
Telling stories helps us understand ourselves, bond with friends,
and enter larger communities, but as professionals we tend to relegate
storytelling to a place outside of work. Learn how this uniquely
powerful communications tool can help advance your cause in Storytelling
as Best Practice and in the online version of this workshop, Storytelling iSchool.
Present Better.
Do you know the first question to ask yourself before planning a presentation? How about the five mistakes that most undermine presentations? And can you identify the three elements that audiences eagerly look for in presentations they attend? You'll get the answers to these and many other questions in "Why Bad Presentations Happen to Good Causes," a workshop based on the book of the same name and geared especially to the needs of public interest presenters.
Meet Better. What's the quickest way to increase organizational
effectiveness? Improve your meetings. Your organization invests
countless hours in meetings every week, so why not invest 90 minutes
to make sure they actually accomplish something. "Dramatically
Better Meetings" is an interactive and funny workshop that
has already helped numerous public interest groups, businesses,
and schools.
Advertise Better.
If you want more people to stop, read, and remember your print advertising,
there are easily learned design principles that can help you. Why
Bad Ads Happen to Good Causes offers a closer look at these
seven "Print Ad Principles" as well as a chance to test your own
ads against them.
Click Play for a demo of Andy Goodman’s speech, Storytelling as Best Practice.
Look Better.
Your organization relies on graphic design every day: to make your website "sticky," your newsletters engaging, your direct mail compelling. It may also rely on you to decide which designs are approved and which go back to the drawing board. The expertise you bring to those decisions is your "Eye-Q," and the higher that number, the better your choices will be. Raising Your Eye-Q is a new 2-hour online course created precisely to prepare you for those important moments of decision.