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JANUARY
2012
To Change
the World, Think Small [pdf format]
In his thought-provoking new book, Peter Sims
explains why
making little bets may be the fastest way to big payoffs.
Plus: Beth Drews scholarship
winners, and
four classes this month at the Goodman Center!
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FEBRUARY
2012
Getting Serious About Playing
Games [pdf format]
If they can drive positive social change, maybe
games should be part of your
strategy.
Plus: Why Bad Video Happens to
Good Causes -- one-time-only
webinar this month!
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MARCH 2012
Storytelling: Clinically
Proven to Work [pdf format]
A Birmingham hospital study shows how stories can
measurably improve patients’ health when more conventional methods
fail.
Plus: Strategic Communications and
Presentations classes at The Goodman Center this month!
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APRIL 2012
When True Stories Stop Being True [pdf format]
The Mike Daisey controversy reminds us that the
truth can stretch only so far.
Plus: The Webinar on Webinars on
April 27 at The Goodman Center!
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MAY 2012
Why We Are "Wired for Story" [pdf format]
Story expert Lisa Cron explains why your audience doesn’t just like stories – they crave them.
Plus: Classes on Strategic Communications, Presentations, and Webinars this summer at The Goodman Center!
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