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JANUARY 2010
Web Video Worth Watching [pdf format]
A veteran director offers five tips for improving the videos on your website.
Plus: January classes at The Goodman Center
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FEBRUARY 2010
Stories vs. Data: The Rematch [pdf format]
A 1980 study reminds us that numbers are no match for a strong narrative.
Plus: Storytelling and Strategy classes at The Goodman Center
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MARCH 2010
Presenting, Meet Tweeting [pdf format]
The rules for presentations change when your audience has an audience.
Plus: Meetings and Master Storytelling at The Goodman Center
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APRIL 2010
Telling Tales in Tight Spaces [pdf format]
A little narrative can go a long way.
Plus: Storytelling and Meetings classes at The Goodman Center
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MAY 2010
Winning the War with PowerPoint [pdf format]
The fault, dear presenter, is not in our slides, but in ourselves.
Plus: Strategy and Webinar classes at The Goodman Center
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JUNE 2010
Building Stronger Stories With 7 Sentences [pdf format]
People can't face facts if they're looking the wrong way. So first tell them a story that can change their point of view.
Plus: Master Storytelling and Strategic Communications classes at The Goodman Center
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JULY 2010
Summer Reading (and Renting) List [pdf format]
Summer is the time to relax and recharge, so here are three books to read and one documentary to rent before resuming the good fight.
Plus: Our Webinar on Webinars class returns July 22nd!
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AUGUST 2010
Change the Story, Change the World [pdf format]
People can't face facts if they're looking the wrong way. So first tell them a story that can change their point of view.
Plus: Storytelling and Presentations classes at The Goodman Center
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SEPTEMBER 2010
Strategic Communication Saves the Family Dog [pdf format]
A true story from my own backyard.
Plus: Strategic Communications and Presentations classes at The Goodman Center
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OCTOBER 2010
Introducing The Beth Drews Scholarship [pdf format]
Nominations are now being accepted for full-tuition scholarships to all classes offered at The Goodman Center.
Plus: Take a webinar on webinars at The Goodman Center
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NOVEMBER 2010
The Too-Much-Too-Soon Problem in Storytelling [pdf format]
It's very common and very easily avoided.
Plus: A new StoryCorps service, and a Presentations class at The Goodman Center
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DECEMBER 2010
What All Good Stories Have In Common [pdf format]
Brian McDonald calls it "The Golden Theme," and it's critical to telling more resonant stories.
Plus: Beth Drews Scholarship recipients announced, and the Goodman Center Storytelling class returns in January!
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