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JANUARY 2009
An Annual Report You'll Actually Want to Read [pdf format]
By telling the story of a single child, Friends of the Children invites readers into their work in a new and compelling way.
Plus: Free Help for Writing Press Releases
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FEBRUARY 2009
Is That a Humpback Whale In Your Pocket...? [pdf format]
The Center for Biological Diversity is transforming thousands of cell phones into megaphones for its message.
Plus: Storing Stories - How Do You Do It?
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MARCH 2009
A Warmer Website Welcome [pdf format]
When visitors land on your homepage, they may not know where to go first. So why not step out and lend them a friendly hand?
Plus: Storytelling: Let the Un-Learning Begin
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APRIL 2009
A Bank That Always Builds Interest [pdf format]
Investing time now in building your storybank can ensure your people will always find the right story when they need it.
Plus: Put Some Spring in Your Communications
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MAY 2009
To Enter Meeting Hell, Press # [pdf format]
It's hard to have a good meeting. Having it via telephone, videoconference or the web makes it even harder.
Plus: Free Webinar - 3 Tips to Get Research Right |
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JUNE 2009
A Nonprofit by Any Other Name [pdf format]
...may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World
Plus: Free Webinar - The True Cost of Telemeetings |
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JULY 2009
The Tenth Annual Summer Reading List [pdf format]
As the weather warms and the pace slows, find a shady spot and catch up on some good reads for good causes.
Plus: Can't tell a Tweet from a Digg? |
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AUGUST 2009
Three Ways to Sharpen Your Storytelling [pdf format]
Read good stories at the Nieman Narrative Digest, watch them on TED's Master Storytellers channel, and then write them to promote your good works with a little online help from us.
Plus: September Classes at The Goodman Center |
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SEPTEMBER 2009
A Wake-Up Call for Fundraisers [pdf format]
A new study asserts "The Way We Write is All Wrong" and backs it up with a word-by-word analysis of fundraising appeals from over 800 nonprofits.
Plus: How to Improve Your Webinars |
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OCTOBER 2009
Getting Your Message in Prime Time [pdf format]
How does a nonprofit that builds playgrounds score a featured role in NBC's Thursday night lineup? Well, first
you pick up the phone...
Plus: Master Storytellers Welcome |
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NOVEMBER 2009
Books Beyond Buzz [pdf format]
Hot books come and go, but these five remain essential reading for anyone who wants to understand how people think and what makes them act.
Plus: Strategy and storytelling on tap this month at The Goodman Center |
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DECEMBER 2009
Stories or Data: Which Makes the Stronger Case? [pdf format]
And what happens when you use both? A 2007 study offers some surprising answers.
Plus: January classes at The Goodman Center |
