January 2007
What I Learned in iSchool [pdf format]
Gathering people over the web is easy. Keeping them engaged is not.
Plus: Where to put your elevator story.

February 2007
Terrible Telephone Interviews Made Easy [pdf format]
When a reporter calls, a golden opportunity to spread your organization’s message can be easily lost. How? Just follow these seven simple steps!
Plus: Ten (Serious) Tips for Telephone Interviews

March 2007
Telling Tales to the Data-Driven [pdf format]
A doctor’s story about an unforgettable Christmas Eve shows how storytelling can make the case when numbers alone don’t.
Plus: Diesel-Powered Advertising?

April 2007
The Minute Hand That Rocks the World [pdf format]
When it comes to making complex issues accessible to the public and attractive to the media, the Doomsday Clock is so good it’s scary.
Plus: The Doomsday Clock — By The Numbers

May 2007
Good Sites for Good Causes [pdf format]
Need help framing a message, chasing down polling numbers, or finding the best way to pitch a story? The web is loaded with excellent (and free) advice for public interest communicators.. if you know where to look.
Plus: Mark Your Calendar!