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January 2005
When Nice is Not Enough [pdf format]
Caring seniors tutoring elementary school children is the stuff of Hallmark Cards, which is precisely the image Experience Corps is working to overcome.
Plus: End Boredom in Your Lifetime! |
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February 2005
Know Your Tools [pdf format]
The just-released Communications Toolkit can help nonprofit newbies, veterans, and anyone in between find the resources they need to wage more effective campaigns. And best of all: it’s free.
Plus: Telling Your Truth – Take Two |
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March 2005
The People v. PowerPoint [pdf format]
Another innocent audience has just been riddled with bullets, their attention and interest snuffed out by a deadly PowerPoint presentation. But is the ubiquitous slideware entirely to blame?
Plus: Where Charts and Graphs Learn to Sing |
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April 2005
An Eye for Opportunity [pdf format]
Using Google AdWords, some inspired ad-libbing, and an ad hoc budget of only fifteen dollars, Oceana made the most of an opportunity that has helped reduce ocean pollution worldwide.
Plus: Campaigns We Love: "Save the Crabcakes!" |
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May 2005
Click. Damn. Click. Damn. Click. Goodbye! [pdf format]
Getting people to visit your web site is one thing. Keeping them there is another, and if they don’t find it easy to use, they’re gone — probably forever.
Plus: Smart Chart: A Cool Tool Gets Cooler |
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June 2005
Once_upon_a_time.ppt [pdf format]
How can PowerPoint, which usually turns presentations into a deadly spray of bullets, help you tell compelling stories? Cliff Atkinson has found a way.
Plus: Campaigns We Love - “Yo, Dawg! Neuter Your Dog!” |
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July 2005
The Sixth Annual Summer Reading List [pdf format]
Drop that Da Vinci Code. Forget about Faulkner (no matter what Oprah may say.) The books you really need to read this summer are all inside.
Plus: Think You’re a Good Presenter? (Your Audience May Disagree.) |
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August 2005
Why “Back to Sleep” Went Back for Help [pdf format]
When a nationwide campaign to reduce SIDS deaths failed to connect with African Americans, child health advocates learned first-hand how cultural differences can require changes in both message and messengers.
Plus: Foundation-Speak: The Game |
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September 2005
Reports That Make Reporters Report [pdf format]
Before releasing your organization’s next report, consider some advice based on 20+ years experience in the field.
Plus: Words That Work: Messaging for Economic Justice |
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October 2005
How Bad Presentations Are Born [pdf format]
Begin your preparations by asking, “What do I want to say?” and you have already made your first mistake.
Plus: Rare Revisited: More Storytelling, More Impact |
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November 2005
Revisiting the B-Word [pdf format]
If talk of branding still makes you queasy, it’s worth considering the recent experience of New American Dream, a nonprofit whose rebranding has led to measurable improvements in performance.
Plus: How a Story Makes Bird Flu Even Scarier |
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December 2005
How to Find Good Stories [pdf format]
Good stories are like diamonds: incredibly valuable but extremely difficult to find. The search goes faster, though, when you heed the advice of an experienced story miner.
Plus: Revisiting The New Dream |
