 |
January 2004
When the Answer is a Question [pdf format]
Since 1997, the efforts of youth advocates in Kansas City have been bolstered by a campaign that has elevated one question above all others: Is it good for the children?
Plus: Emotion, Reason, and How News Coverage Freaks You Out |
 |
February 2004
Why Sioux Falls is Talking About Sex [pdf format]
Parents and teenagers in a conservative South Dakota city are conversing more often and openly about sex thanks to advocates who took a chance with their campaign's message but none with its planning.
Plus: Robbie Conal on Condoleezza Rice |
 |
March 2004
From Now to November [pdf format]
Do lobbying laws have your nonprofit pacing the sidelines? A new book from the SPIN Project can help you get back into the game and ensure your voice is heard in this most critical of election years.
Plus: The Guerrilla Girls and the art of getting attention. |
 |
April 2004
PowerPoint Corrupts [pdf format]
...and it can corrupt your presentations absolutely if you let it. Follow a few simple suggestions, however, and you'll discover how the software that everyone loves to hate can actually enhance your next talk.
Plus: For Even More PowerPointers... |
 |
May 2004
Present tense? Talk about the future. [pdf format]
By telling stories set in the year 2014, Charlotte's civic leaders have found a powerful way to help community members address racial tensions in their city today.
PLUS: Must Reads for Aspiring Futurists |
 |
June 2004
How to Listen Better [pdf format]
Studying storytelling can help you tell better tales, but as medical students at Columbia University are discovering, it can help you listen better, too.
PLUS: Hearing What's Not Said |
 |
July 2004
The Fifth Annual Summer Reading List [pdf format]
As the weather warms and your schedule lightens (hopefully), July & August offer time for some personal R&D. So here are some books to consider - along with some to avoid - as you pack for summer vacation.
PLUS: Five books that were "not my cup of tea." |
 |
August 2004
Wiser About Older [pdf format]
Speaking your audience’s language is a golden rule of communications, and one worth remembering when your audience is entering its golden years.
PLUS: Logos We Love |
 |
September 2004
Experience Required [pdf format]
If you want people to pay more attention to your cause, just watch how Starbucks convinces customers to pay more for coffee. |
 |
October 2004
The Art of Playing Yourself [pdf format]
When it's your turn to present, is your audience seeing the real you?
Plus: Find Your Story, Find Your Voice |
 |
November 2004
Oh Say, Can They See? [pdf format]
Public health, civic engagement, global warming — progress on these and other intangible issues can be difficult to see (if not downright invisible.) So how do you ensure your work remains in sight and top of mind?
Plus: Evildoers Tremble at Release of Second Edition! |
 |
December 2004
Fact, Fiction and Telling Your Truth [pdf format]
When confidentiality or other reasons prohibit using factual accounts about your work or the people you serve, developing stories based on these people and events can be just as persuasive and, yes, just as truthful.
Plus: Before Going to Print or Podium |
