free-range thinking™ newsletter

	January 2002 Going Positive to Beat a Negative How are colleges across America successfully discouraging dangerous activities from excessive drinking to unsafe sex? The key is shining a spotlight on the students who aren't doing those things. Plus: One Man's "Norm" is Another Man's "Proof." Plus: Stop Talking. Start Connecting.
	February 2002 Storytelling as Best Practice Before they can launch a campaign, advocates at the Public Interest Research Groups must prepare a memo that answers one question: What's the story? Plus: Bulletin: Hearts Leaving Sleeves, Migrating North Plus: Bad Words for Good
	March 2002 Creative, Convincing and Cheap Bar coasters, personal ads, and do-it-yourself research are just a few of the tools public interest groups are using to craft campaigns that won't bust their budgets. Plus: Find Out What They're Saying About You Plus: Getting the Most from Focus Groups
	April 2002 A Tale of Buried Treasure Valuable data on how newspaper and magazine readers reacted to hundreds of public interest ads was sitting in files at RoperASW. Why had no one seen it? Because no one asked. until now. Plus: Kiss Bad Ads Goodbye
	May 2002 The Power of the Package By wrapping its review of Bush's first year in a sly "(Dis)Appointments Calendar," Earthjustice earned exceptional coverage for the story and itself. Plus: Still Not Available in Stores! Plus: Web Help for Free
	June 2002 Call it Public Storytelling Take the dread out of public speaking and put new life into your presentations by giving the audience what it's waiting for: stories. Plus:Coming Next Month.You Tell Me Plus: Speaking Tip #2: Never End with Q&A
	July 2002 The Third Annual Summer Reading List What books will communications experts pack into their suitcases this summer? Susan Nall Bales of the FrameWorks Institute rounded up the answers for this year's list of must-reads. Plus:Two Spankin' New Workshops Plus: One More for the List
	August 2002 Taking Stories to the Bank Stories can be a powerful tool for advocacy, but how can you reliably produce just the right story at the right time? FamiliesUSA has found an answer. Plus:Best Bets from Three Years of Grazing Cows
	September 2002 Five Myths About Branding Some still resist it, others embrace it and get it wrong. Why are so many nonprofits and foundations struggling with branding? It starts with the stories we tell ourselves. Plus:Best Bets from Three Years of Grazing Cows Plus:Four Questions About Your Logo
	October 2002 Know Thy Gatekeeper If you want to see your next public service ad on TV, read it in print, or hear it on the radio, learn why this is commandment #1.
	November 2002 The Solution Nobody Heard [pdf format] A cautionary tale about the perils of being too smart for your own good cause. Plus:How to Write a Happier Ending
	December 2002 What Are Your Inside Stories? [pdf format] Storytelling within your organization can be inspiring and unifying or demoralizing and divisive. The outcome is entirely up to you.