free-range thinking™ newsletter

	January 2001 Report Cards: Why They Work When six environmental groups banded together to form the Ski Area Citizen's Coalition nobody took much notice. When they issued their first report card rating ski resorts, however, the media jumped on the story. Plus: How the "Official Florida Presidential Ballot" got inside my computer.
	February 2001 Hollywood's Secrets Revealed? What public interest groups can learn from the people who make us watch. Plus: What is "abstinence?" (Only your focus group knows for sure.)
	March 2001 The Truth About Mission and Message (They're not always the same.) The Florida Department of Health is keeping teenagers away from tobacco like never before. What's the secret behind this groundbreaking anti-smoking campaign? (Hint: it's not about health.) Plus: Tips for presenters.
	April 2001 Better Ways to Make Your Case If persuading an audience is part of your job, a new course at Quinnipiac University School of Law has valuable insights for you. Plus: Voting with "gradients of agreement" in meetings
	May 2001 How to Create Must-Read Ads Roper-Starch Worldwide houses the world's largest database of print advertising. Having spent six years plumbing those files, Senior VP Phil Sawyer knows precisely why your ad will work.or why it won't. Plus: A closer look at an ad from Cease Fire.
	June 2001 When Speaking Your Audience's Language is a Matter of Life and Death How do you reach men who have sex with men but refuse conventional labels? Dr. Ron Simmons found one path by studying this group's language and then aiming his HIV prevention messages "down low." Plus: Knowing your audience.Clinton style.
	July 2001 Summer Reading List Count on it: at some point in the coming months your communication skills will be put to the test. Here are a few good books to help you get ready. Plus: Reviews of "Now Hear This" and Social Marketing Quarterly
	August 2001 How Do You Reach a Hostile Audience? The Kansas Health Foundation's campaign to protect children from secondhand smoke is a textbook case of designing and delivering a message that a hostile audience can hear.
	September 2001 Adopt-a-Spot: Breaking Rules to Raise Money and Awareness In its crusade to end police brutality, the October 22nd Coalition is ignoring the traditional model for disseminating a message.and it's working. Plus: At a loss for words? Make 'em up.
	October 2001 Five Questions to Build Your Message A campaign that successfully promoted breastfeeding demonstrates how answering five questions can help any public interest group craft the most persuasive message. Plus: It's not easy being greener. Plus: The Visual Battle Over Abortion.
	November 2001 Coming Apart at the Theme Philip Morris' anti-smoking ads say, "Think. Don't Smoke." but that's not the message their teenage audience is hearing. Plus: Inspiration Point Plus: How Do You Fight the Good Fight?
	December 2001 Why RARE's Work is Always Well Done How do soap operas, puppet shows, nature tours, and other low-cost activities add up to measurable environmental protection? Well, that's an interesting story. Plus: United We Dine? Plus: Further Reflections on Story