August 1999
Even the Name Tags
When Heal the Bay launched the "Forty Day Fight," they had their message
ingrained in even the smallest detail. No wonder they beat long odds and
won.
September 1999
Beyond the E-Brochure
Search the web and you'll find hundreds of public interest websites that
are the functional equivalent of an electronic brochure. That's one model
to consider - but did you know there are at least six others?
Plus: Do you have an "umbilical connection"
to your members?
October 1999
How to Avoid Brainstorming's Hidden Trap
Step inside the slowest elevator in San Francisco and find out why some
brainstorms are doomed from the start.
Plus: Finding the right question to start your
next brainstorm.
November 1999
The Behavior Change Bible
When Everett Rogers published the first edition of Diffusion of Innovations
in 1962, he didn't plan on creating an enduring manual for changing behavior,
but that's exactly what he did.
Plus: Why nonprofits shouldn't use the word
"nonprofit."
December 1999
DK or DE? The Two Deficiencies
Business consultant Don Beveridge teaches managers how to distinguish
between two common deficiencies in employee performance. Within this lesson
are valuable guidelines for public interest groups planning a media campaign.
Plus: Positioning, and the art of keeping it
simple.
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