Whether your work involves creating print ads from scratch or reviewing finished products, Why Bad Ads Happen to Good Causes can help you work smarter. Based on an unprecedented 10-year study of public interest advertising, and incorporating interviews with leading practitioners in the field, this book will help you understand once and for all what readers are looking for and whether or not your ad is giving it to them.
Unfortunately, printed copies of the book are no longer available, but you can still download the complete text here at no charge. Two versions are available to accommodate different connection speeds.
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