Kiss Bad Ads Goodbye


Creating public interest print ads that work is an art, and a particularly challenging one at that. Fortunately, there are several easily learned techniques that can improve the chances your ad will be noticed, read and remembered. Documented through research and tested over time, these seven "Print Ad Principles" can help any nonprofit or foundation compete more effectively in an increasingly cluttered marketplace of ideas.

Whether your work involves creating print ads from scratch or reviewing finished products, Why Bad Ads Happen to Good Causes can help you work smarter. Based on an unprecedented 10-year study of public interest advertising, and incorporating interviews with leading practitioners in the field, this book will help you understand once and for all what readers are looking for and whether or not your ad is giving it to them.

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Unfortunately, printed copies of the book are no longer available, but you can still download the complete text here at no charge. Two versions are available to accommodate different connection speeds.

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