Your organization relies on graphic design every day: to make your website "sticky," your newsletters engaging, your direct mail compelling. It may also rely on you to decide what your audience sees and what goes back to the drawing board.

The expertise you bring to those decisions is what we call your "Eye-Q". (If you haven't already taken the Goodman/Hershey Eye-Q Test, click here.) We believe that the higher your Eye-Q score is, the better you'll be able to distinguish what works, what doesn't, and why.

Raising Your Eye-Q is a new online course created precisely to prepare you for those moments. (While this course has been developed especially for public interest communicators, individuals in the commercial sector who must also evaluate design can benefit as well.) In two 1-hour classes, you will:

• LEARN the 10 questions to ask when evaluating new web pages, e-newsletters, annual reports, direct mail, or any other professionally designed communication pieces.

• SHARE samples of your organization's current work and have them evaluated by graphic design experts.

• EMERGE with new confidence that when you're asked to approve or comment on any new design, you'll make the decision that best serves your organization.

Raising Your Eye-Q will be informative, entertaining, and lively. All classes will be led by Andy Goodman and R. Christine Hershey, who brought you Why Bad Ads Happen to Good Causes, Why Bad Presentations Happen to Good Causes, The Communications Toolkit, and Storytelling iSchool. Class size is limited, so early registration is recommended!