In 2002, a national survey asked 2,600 people to rate 18 factors that make a web site credible.

What percentage of respondents said the site's "design look" influenced their belief in how credible the site was?

(a) 15.2%
(b) 21.7%
(c) 35.9%
(d) 46.1%

Of the 18 factors cited in the survey (including site functionality, information clarity, customer service, et. al.) where did "design look" rank?

(a) 1st
(b) 5th
(c) 10th
(d) 18th