Sometime soon while you're at work, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the upcoming issue of your newsletter is assembled, or when the deadline nears on the next round of direct mail. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line.

And when the moment arrives to render your verdict, how much expertise will you bring to bear? How confident are you in your

ability to distinguish between designs that will attract attention versus those that could drive it away? In short: just how smart are your eyes?

The Goodman/Hershey Eye-Q Test can help you calculate the answer. It's free, it's fast, and when you're done, you'll know your personal Eye-Q score. To proceed to the first of our 14 questions, please click here.

 

 

 

The Goodman/Hershey Eye-Q Test was developed by Andy Goodman and R. Christine Hershey, co-creators of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. To learn more about their work, please visit www.agoodmanonline.com and www.hersheycause.com.